An online melting potAn online melting pot
Rado launches a new Facebook application to spread the word about the coolest urban hot spots around the world
An innovative new Facebook application from Rado represents a hub of up-to-the-minute insights into architecture, art, design and fashion highlights in cities around the world. Design-savvy locals and inspired visitors can use the interactive platform to share, rate and discuss their favourite addresses. This application is the key to both rankings of the recommended urban locations, and of participating city scouts. These individuals also stand to win regular prizes.
With the new Facebook application, Rado uses its proven 'Unlimited Spirit' to ignite a design-loving community spirit among fans of urban lifestyle from all four corners of the globe. Dynamic and intuitive graphics spread across the entire Facebook interface, inviting visitors to explore specific cities, discover the "Hot-Pick" of the month, cast their own votes and meet the zealous city scouts. This unique trend and lifestyle itinerary differentiates itself from other city guides with its buzzing interactivity and ability to capture the mood of the moment. The application is determined to inspire a spirit of discovery in all users, perfectly mirroring the pioneering approach Rado has always taken in its own design activity.
The new Rado Facebook "in-place" links up with the popular Rado Design Compass iPhone application, which can be downloaded from the Apple App Store free of charge. Hot tips generated on the new Facebook platform will flow into this highly mobile city guide with an eye for art and design. With this sophisticated equipment at their fingertips, urbanites everywhere become true time travellers as they commute between the geo-located objects featured, from buildings to bars, shops to street art in a borderless world. Rado has used its limitless creativity to launch the ultimate interactive city guide that never sleeps.
Rado. Unlimited Spirit.